Five essential design tips for short-term rentals that boost bookings and revenue
- Jul 24, 2025
- 3 min read
Architect Peter Markos, from Markos Design Workshop, shares his proven design strategies on Host Planet Bitesize, powered by Hostfully.
Creating a successful short-term rental property goes beyond simply providing a bed for the night. In a competitive market saturated with similar listings, strategic design can be the key differentiator that drives higher occupancy rates and premium pricing. Architect Peter Markos, Founder of Markos Design Workshop, recently shared his five essential design tips on Host Planet Bitesize that can transform any rental property into a booking magnet. Listen to the show on our website, Spotify, or Apple.
1. Integrate nature into the design of short-term rentals
The first and most impactful tip focuses on biophilic design – incorporating natural elements that enhance guest wellbeing and happiness. This approach has been scientifically proven by Harvard University research to improve productivity and mental health.
For existing properties, consider adding abundant indoor plants, opening up spaces with bifold doors, and incorporating natural materials like timber. One successful host Peter knows created a unique canal boat rental featuring 300 plants, making it a standout differentiator that commands higher rates and better occupancy.
2. Bigger isn't always better – maximise space efficiency
Many property owners make the costly mistake of designing spaces larger than necessary. Instead of cramming extra bedrooms into tight spaces, focus on creating functional, well-designed areas that enhance the guest experience.
Working with an architect or designer to maximise space efficiency is crucial since you're paying per square metre. Consider alternative room functions like dedicated workspaces or family rooms that appeal to specific guest segments, such as remote workers seeking a peaceful retreat.
3. Create location-responsive design
Every property site has unique characteristics – whether it's spectacular views, interesting constraints, or distinctive architectural features. Smart design turns these elements into opportunities rather than limitations.
A location-responsive design helps differentiate your property in crowded booking platforms like Airbnb. Frame scenic views strategically, incorporate local materials, or add ornaments that reflect the area's character. This approach creates an authentic connection between your property and its surroundings.
4. Build your brand around the structure
Developing a strong brand identity around your property's design creates powerful marketing opportunities. Peter's own Monocot Cabin project exemplifies this approach – taking construction lessons from automotive and aerospace industries to create a unique structural shell that has garnered international design magazine coverage.
Even with conventional materials and tighter budgets, thoughtful branding around your property's structural elements can create memorable experiences that guests share and return to.
5. Design for long-term value
The most crucial tip focuses on longevity. While many rental properties have a 3-5 year lifespan, well-designed structures using quality materials can last 100 years with proper maintenance.
Think of your rental property investment like a premium product – similar to a Barbour jacket or Brompton bicycle. Higher upfront costs in quality design and materials pay dividends through reduced maintenance, increased property value, and better resale potential.
The bottom line
Peter's own rental property demonstrates these principles in action: at one-third the cost of comparable properties, it commands three times the nightly rate of traditional rentals, delivering exceptional ROI while attracting guests seeking unique retreat experiences.
By implementing these five design strategies, short-term rental owners can create distinctive properties that stand out in competitive markets, command premium pricing, and deliver memorable guest experiences that drive repeat bookings and positive reviews.
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