Host Planet Roadshow – Chester: Making every stay more profitable
Updated: Nov 3
The Host Planet Roadshow is heading to Chester – and this time we're going straight to the home of one of the UK's biggest names in holiday letting.
On Tuesday, 10 November 2026, short-term rental hosts and property managers from across the north-west will gather at One City Place, Chester – the HQ of our Event Partner, Sykes Holiday Cottages – for a full day of learning, networking, and practical strategy.
The theme running through the day is simple: how do you make every stay more profitable? From AI and smarter pricing to upsells, cleaner turnovers, and the tax reliefs you might be missing, this is a day built to help you earn more from the bookings you already have – and plan for a stronger 2027.
Why profitability, and why now?
Costs are up. Regulation is coming. And guests are shopping around harder than ever. Simply filling the calendar is no longer enough – the operators pulling ahead are the ones who know how to grow revenue per stay, not just occupancy.
That means pricing with intent, using technology to do the heavy lifting, offering guests the extras they'll happily pay for, and keeping on top of the rules and tax changes that hit the bottom line. November is the perfect moment to get it right, with 2027 strategy being set now.
Who you'll hear from at Host Planet Roadshow Chester
The day opens with a fireside chat with Graham Donoghue, CEO of Forge Holiday Group – the business behind Sykes Holiday Cottages and Forest Holidays. Graham will share how one of the UK's largest holiday letting operators is putting AI to work, and what that means for hosts and property managers of every size.
On revenue, PriceLabs, Beyond, and myDataValue will discuss pricing for profit in 2027 – from shoulder seasons and minimum stays to filling those awkward gap nights.
Armand de Juniac from Turno will introduce the platform and share his best cleaning and turnover tips, before a heavyweight PMS panel featuring Hostaway, SuperControl, Guesty, and Avantio on turning your tech stack into a revenue engine.
After lunch, Matt Jeffery from Zeal Tax delivers a timely warning: this is your last chance to claim capital allowances; then Kevin Shaw from Guest365 and Zak Ali will discuss what the ISTRM is and how it can help property management professionals.
And then it's over to you. The afternoon's highlight is our Roundtable Upsell Challenge: each table gets a property brief and builds an upselling strategy to present to the room. Attendees on the winning table will each take home a gift bag from LiBi.
The full agenda
Time | Session | Speaker(s) |
9am | Doors open | |
9:50am | Welcome address | James Varley, Host Planet |
10am | How Forge Holiday Group is putting AI to work (fireside chat) | Graham Donoghue, Forge Holiday Group, with James Varley |
10:30am | Morning roundtable: Icebreakers, challenges, and opportunities | |
11:10am | Coffee break | |
11:40am | Registration scheme & visitor levy: What to expect in 2027 | Eddy Leviten, Tourism Alliance, with James Varley |
12pm | Beyond the nightly rate: Pricing for profit in 2027 (panel) | PriceLabs, Beyond & myDataValue, with Zak Ali, ISTRM |
12:20pm | Cleaner turnovers, better reviews (fireside chat) | Armand de Juniac, Turno, with James Varley |
12:30pm | Turn your tech stack into a revenue engine | Hostaway, SuperControl, Guesty & Avantio, with James Varley |
1pm | Lunch | |
2pm | Last chance to claim capital allowances | Matt Jeffery, Zeal Tax |
2:10pm | What the ISTRM is and why it's important | Kevin Shaw, Guest365, with Zak Ali, ISTRM |
2:25pm | Roundtable competition: The Upsell Challenge | |
3:10pm | Presentations | |
3:25pm | Coffee break | |
4pm | Competition winners announced | Prizes courtesy of LiBi |
4:15pm | Networking and wrap-up |
What you'll walk away with
This is an engaging, collaborative day – not a sit-and-listen conference. Expect to leave with:
A behind-the-scenes look at how one of the UK's biggest holiday letting groups is using AI.
The latest on regulation, registration, and a possible tourism levy – and what it means for your business.
Pricing strategies to plan your 2027 rates, fill gap nights, and protect your margins.
A ready-made upselling playbook, built with your table and tested in front of the room.
Practical tips to make turnovers smoother and reviews stronger.
A clear view of how your PMS can do more of the heavy lifting.
A last-chance tax update on claiming capital allowances.
A room full of new contacts among hosts, managers and suppliers across the north-west.
Thank you to our partners and sponsors
The Chester Roadshow is made possible by our Event Partner, Sykes Holiday Cottages, and our Title Sponsor, PriceLabs. Huge thanks also to our sponsors – Beyond, Hostaway, SuperControl, Guesty, Avantio, Turno, Zeal Tax, and myDataValue – our Strategic Partner, UK STAA, and our Delivery Partner, Women in Short Term Rentals.
Save your spot
If you host or manage short-term lets anywhere in the north-west – or you simply want to make every booking work harder in 2027 – this is a day worth blocking out. Seats are limited.
📍 Sykes Holiday Cottages HQ, One City Place, Chester
📅 Tuesday, 10 November 2026, 9am–4pm
🎟️ Tickets are just £40 + VAT each. Click here to register
📧 Questions? Email info@hostplanet.club
FAQs
When and where is the Host Planet Roadshow Chester 2026?
Tuesday 10 November 2026, from 9am, at Sykes Holiday Cottages HQ, One City Place, Chester. Sessions run until 4pm.
What is the theme of the event?
Making every stay more profitable. Sessions cover AI, regulation, pricing, upselling, turnovers, tech, and tax – all focused on helping hosts and property managers grow revenue and protect their margins.
Who should attend?
Short-term rental hosts, holiday let owners, and property managers across the north-west and beyond, plus anyone in the STR supply chain wanting to connect with the regional community.
Who is speaking?
Confirmed speakers include Graham Donoghue (Forge Holiday Group), Armand de Juniac (Turno), and Matt Jeffery (Zeal Tax), plus panels featuring PriceLabs, Beyond, myDataValue, Hostaway, SuperControl, Guesty, and Avantio.
What is the Roundtable Upsell Challenge?
Each table is given a property brief and has 50 minutes to build an upselling strategy, then presents it to the room. The best table wins a prize from PriceLabs.
How do I register?
Click here to register or email info@hostplanet.club with any questions.
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