Inside SCALE UK 2025: the operator-first event redefining industry learning

Across the country, events like Holiday Let Success, the Host Planet Roadshow, and national conferences such as SCALE UK are proving just how powerful face-to-face learning is in the short-term rental (STR) sector.

When the industry gathers in Manchester on 12-13 November, SCALE UK will once again set the benchmark for education and connection.

Now in its third edition, SCALE UK has become the go-to destination for ambitious operators seeking growth strategies to thrive in today’s competitive market.

This year, more than 50 industry experts will take to the stage for two full days of keynotes, panel sessions, workshops, and networking experiences designed to help property managers scale smarter, not just larger.

To find out more about this year's SCALE UK, listen to the Host Planet Podcast featuring SCALE Rentals Co-Founder, Damian Sheridan. Catch the episode on our website, YouTube, Spotify, or Apple.

Education beats guesswork, always

SCALE UK's agenda is built around one simple philosophy: education beats guesswork. 

Each year, the SCALE team surveys hundreds of attendees to uncover the real challenges they face. The result? Two days of hyper-focused content that speaks directly to what matters most in 2025 and beyond.

This year, day two will take a deep dive into one of the sector’s most talked-about topics: Book Direct.

Where others might dedicate a single panel, SCALE builds an entire day around it; exploring website strategy, brand storytelling, and conversion tactics from operators who are winning in the field.

“Book Direct has become more than a marketing slogan,” said Damian. “It’s a profitability strategy, a guest relationship tool, and – for many operators – the difference between just surviving and building a successful STR business.”

Ideas that move the industry forward

From AI tools to pricing intelligence, diversification strategies to staff retention, SCALE UK’s agenda reflects a market evolving at speed, and a community determined to keep up.

The conference has become an essential meeting point for operators looking to build scalable, future-proof businesses, and a showcase for the technology driving the next phase of professionalisation in the STR sector.

And while competition in the events space grows, SCALE’s organisers are quick to celebrate the expanding ecosystem of regional gatherings and micro-events that continue to fuel the industry’s knowledge-sharing culture.

“The more education available to operators, the stronger our sector becomes,” says Sheridan. “Whether that’s SCALE, Host Planet, or any other platform helping property managers learn and connect, it all moves the industry forward.”

A networking culture unlike any other

Beyond the sessions, SCALE UK is famous for its networking. This year brings three fringe events, each designed to connect operators, partners and thought leaders in more meaningful ways. 

A pre-show quiz night with Boostly’s Mark Simpson; a ‘Happy Hour’ networking event with Guesty, Extenteam, PriceLabs, and SuiteOp; and a Women’s STR Networking Breakfast with Lisa Roads and yhangry, who will be providing chef-curated grab-and-go breakfast goody bags. These events are kindly sponsored by Simply Owners and Zeal Tax.

Every SCALE UK moment is engineered to turn conversations into collaborations

“Networking is easy to talk about but hard to get right,” says SCALE's Head of Marketing, Louise Brace. “At SCALE, we curate the people in the room. It’s not about who you meet today, it’s about what happens tomorrow.”

Meet. Learn. SCALE. Tickets for SCALE UK 2025 are selling fast. Click here for full details and to explore the agenda.

To find out why SCALE UK is the annual STR conference to attend, download the SCALE First-Timers Guide for a 360º view of the experience.