ISTRM: Revenue Management Intelligence 2026: The UK's first STR revenue management conference

On Friday, 25 September 2026, Host Planet and the ISTRM are teaming up to organise Revenue Management Intelligence 2026 – the first short-term rental (STR) revenue management conference in the UK.

It's a single, fast-moving day for 60 operators, revenue managers, and data professionals at the NatWest Accelerator Hub in Leeds. No fluff, no sales pitches from the stage – just live benchmarks, real operator decisions with real numbers, a Beyond data briefing, and a personal revenue management maturity score for every attendee to take home. Here's what's on the agenda and whether you should be there.

Key takeaways

• What: Revenue Management Intelligence 2026 – the UK's first dedicated STR revenue management conference.

• When: Friday 25 September 2026, doors open at 9am.

• Where: NatWest Accelerator Hub, Leeds (just a two-minute walk from Leeds train station).

• Who it's for: Short-term rental operators, revenue managers, and data professionals serious about commercial performance.

• Size: Capped at 60 places – deliberately small and working-session in format.

• You leave with: Your personal ISTRM Revenue Management Maturity score, your tier, your rank in the room, and one specific recommendation.

• Tickets: £100 each. Click here to get yours. Limited number remaining.

Confirmed speakers for ISTRM: Revenue Management Intelligence

• Zak Ali, President, ISTRM

• James Varley, Founder, Host Planet

• James Fothergill, Director of Revenue Management, Forge Holiday Group

• Ria Fox, Head of Revenue, Cove UK

• Silvia Montini, Founder, Dormoa

• Jordan Mitchell, Director, Short Stay St Andrews

• David Anthony Scott, Owner, STR Booster

• Simon Tolson, Founder, Coast Path Cottages

• James Brown, Head of Commercials & Partnerships, TrustedStays

• Corin Craig Jackson, Group CEO & Founder, Jacksonheim Property Group

• Kyle Geri, Operations Manager, Orange Rentals

• Laura Muse, Director, Muse Escapes

• Mark Simpson, Founder, Boostly

• Freddie Blunt, Founder, Red Kite

Why this event matters

The short-term rental industry has no shortage of conferences. What it hasn't had – until now – is one built entirely around the discipline that decides whether a property makes money or merely stays busy: revenue management.

Most STR events treat pricing as one track among many. Revenue Management Intelligence 2026 puts it at the centre of the entire day. Organised by Host Planet and the ISTRM – the International Society of Short-Term Rental Management – it's positioned as the first STR revenue management conference in the UK, and the format reflects that focus.

This isn't a passive day of slide decks. It's a structured, fast-moving working session that could be genuinely uncomfortable in ways that produce real commercial change.

A day built for serious operators

The day opens with live STR benchmarks on the wall before anyone even takes a seat – so the room starts grounded in real market numbers, not opinion. From there it moves through real operator decisions, a live data briefing, working sessions on ancillary revenue and AI, and closes with a personal diagnostic score for every attendee.

The deliberate cap of 60 places is part of the design. This is a room of peers operating at a high commercial level, not an audience of hundreds. That scale is what makes for more vulnerable, honest sessions – the ones where operators admit what went wrong.

What's on the agenda

Here's the full running order at a glance:

Time	Session	What to expect
9:40am	Opening	Zak Ali, President, ISTRM James Varley, Founder, Host Planet
9:45am	The Diagnostic	All attendees
10am	Session 1: Keynote	A reframe of how the room sees revenue management, setting the tone for the day.
10:20am	Session 2: Ancillary Revenue	Where ancillary revenue comes from and why so much of it is left on the table.
10:50am	Networking Coffee Break
11:20am	Session Three: The Beyond Data Briefing	Five data findings from Beyond's view of the market, framed for the room.
11:40am	Session Four: The Decision	Three speakers present a real revenue decision from the last 12 months: a genuine fork in the road, two credible options, real stakes, real numbers.
12:10pm	Session Five: The Outside View	Ria Fox, Head of Revenue at Cove UK, shares her story.
12:40pm	Networking Lunch
1:40pm	The AI Agent Workshop	Mark Simpson from Boostly shares his extensive AI knowledge, including a live agent build.
2:30pm	Session Six: The Confessional	Three operators talk about what went wrong: the pricing decision that cost money, the peak-season mistake, the system failure they did not catch in time.
3pm	Session Seven: The Room Decides	What is the one revenue management question you have never heard answered honestly at an industry event?
3:20pm	Session Eight: 2027 – Three Positions	Three people, three minutes each, one bold claim about what will be true in STR revenue management by 2027.
3:35pm	Your Revenue Management Maturity Score	We share exactly where everyone in the room sits.
3:45pm	ISTRM: What Comes Next	Zak Ali & James Varley outline what to expect from the ISTRM.
4pm	Close

A closer look at the sessions that make this day different:

The Diagnostic. Every attendee completes the ISTRM Revenue Management Maturity diagnostic – 10 questions – first thing. It sets the baseline for the personal score you'll receive at the end.

Ancillary Revenue. A session on the revenue most operators leave untapped – the income beyond the nightly rate, from add-on services to partnerships.

The Beyond Data Briefing. A 20-minute live briefing from Beyond covering five data findings, including North of England booking pace curves, rate capture efficiency by market, and the specific calendar windows where operators systematically leave the most money behind.

The Decision. Three operators each present one real revenue decision they faced in the last 12 months – a genuine fork in the road with two credible options, real stakes and real numbers. The room votes on what they'd have done, then the operator reveals the actual call and the financial outcome. The gap between what the room voted for and what actually happened is where the learning lives.

The Uninvited Guest. An outside-perspective slot – a transformation story told honestly: where revenue management started, what the resistance to change actually looked like, and what "good" looks like now.

The AI Agent Workshop. A working session on AI applied directly to STR revenue management practice – not theory, but how it changes the decisions you make.

The Confessional. Credible operators talk only about what went wrong: the pricing decision that cost them money, the peak-season mistake, the system failure they didn't catch in time. Vulnerability from respected peers is the rarest thing at any industry event – and the most useful.

The Room Decides. An audience-driven panel answering the revenue management questions operators say they've never heard answered honestly at an industry event – live, with no preparation time and no safe answers permitted.

2027: Three Positions. Three speakers, three minutes each, one bold claim about what will be true in STR revenue management by 2027. After each, the room votes agree or disagree, and the speaker gets 60 seconds to defend their position. A forward-looking note to end the content.

Your Maturity Score. The day closes by giving every attendee their ISTRM Revenue Management Maturity score and tier – Reactive, Developing, or Systematic – their rank within the room, and one specific recommendation based on their diagnostic answers.

What you walk away with

Most conferences send you home with a notebook of ideas and no idea where to start. This one is built to do the opposite. By the close, you'll know exactly where you sit on the revenue management maturity curve, how you compare to a room of 60 serious peers, and the single most important thing to work on next. Alongside that, you'll have spent a day with the people who set the commercial pace in UK short-term rentals – and that network tends to be worth as much as the content.

Who should attend

Revenue Management Intelligence 2026 is for short-term rental operators, revenue managers and data professionals who are serious about commercial performance – and who want to spend a day in a room of 60 people who feel the same way. If you run or price STR properties and you want to stop guessing and start operating systematically, this is the room.

How to get tickets

With only 60 places, Revenue Management Intelligence 2026 is intentionally small and likely to sell out. Tickets are available now via the ISTRM events page and directly on Luma.

FAQ

What is Revenue Management Intelligence 2026? It's the first short-term rental revenue management conference in the UK – a single-day working session organised by ISTRM for 60 STR operators, revenue managers and data professionals, held in Leeds on 25 September 2026.

Where and when is it held? NatWest Accelerator Hub, Leeds, on Friday, 25 September 2026, with doors opening at 9am.

Who should attend? Short-term rental operators, revenue managers and data professionals who want to operate at the highest commercial level. It's built for people serious about pricing and revenue performance, not beginners looking for a general overview.

What makes it different from other STR events? The entire day is focused on revenue management, and the format is a fast-moving working session rather than a series of sales-led keynotes. Every attendee leaves with a personal ISTRM Revenue Management Maturity score and one specific recommendation.

How many places are available? Just 60 – the event is deliberately capped to keep it a working room of serious peers.

How do I get tickets? Via this page.

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