Yhangry and Sykes Holiday Cottages serve up the ultimate 'tastecation'

Two Host Planet partners – Yhangry and Sykes Holiday Cottages – have joined forces in a bold move that combines the comfort of a UK staycation with the indulgence of restaurant-quality dining.

As food becomes a major driver of travel decisions, this partnership taps into one of the UK’s fastest-growing trends: the “tastecation.” In 2025, one in three Brits will choose their holiday destination based on the culinary experience. From gastropubs and street markets to private chefs, dining is no longer a luxury add-on – it’s a deciding factor.

Recognising this shift, Yhangry, the UK’s leading private chef platform, and Sykes Holiday Cottages, which manages over 22,500 properties nationwide, are redefining self-catered stays. Their collaboration transforms holiday cottages into bespoke dining destinations, where guests can enjoy tailored, chef-prepared meals made with local ingredients – right in the comfort of their rental.

“Travellers don't just want to see a place anymore – they want to taste it,” says Siddhi Mittal, Co-Founder of Yhangry. “Food has become the gateway to culture.”

For hosts and property managers, Yhangry presents a powerful upselling opportunity. By offering curated dining experiences as part of the stay, STR operators can increase guest satisfaction, boost ancillary revenue, and stand out in an increasingly competitive market.

For owners seeking a trusted, full-service management solution, Sykes Holiday Cottages provides end-to-end support – from marketing and bookings to housekeeping and guest relations – backed by decades of experience and a huge portfolio.

The timing couldn’t be better. Sykes data reveals bookings for rural getaways have surged by 71%, with particularly strong demand in remote areas like the Hebrides and Dumfries. Off-grid stays are up by as much as 75%, reflecting a growing guest desire to escape the everyday – without compromising on experience or comfort. In these secluded locations, where dining options may be limited, a Yhangry private chef becomes the perfect solution.

With over 3 million guests annually, Sykes sees this partnership as part of the natural evolution of the UK staycation. It also aligns with global travel trends – Europe led the world in culinary tourism in 2024, capturing a 35% market share. Gen Z and Millennial travellers, in particular, are driving this shift, prioritising meaningful experiences over material possessions, with food sitting high on the list.

At Host Planet, we champion partnerships that elevate guest experiences while empowering hosts, property managers, and owners to grow their businesses. With Yhangry and Sykes Holiday Cottages leading the way, the future of short-term rentals is not just about where you sleep – it’s about the unforgettable moments shared around the table.

Get in touch with Yhangry and Sykes Holiday Cottages

Want to offer bespoke dining experiences and increase your upselling revenue? Connect with Yhangry and transform your STR guest experience.

Looking for a trusted property management partner? Contact Sykes Holiday Cottages today for a free property appraisal.