The short-term rental (STR) market is evolving at lightning speed. With guests becoming more discerning and regulations tightening, property managers and hosts are looking for creative ways to stand out, boost guest satisfaction, and increase revenue. Enter home spa experiences – a game-changing add-on that turns a great stay into an unforgettable one.

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The experience-driven guest​

 

Today’s traveller is no longer just looking for a place to sleep. They’re craving experiences – something unique, personal, and memorable. Wellness, in particular, has seen a huge rise in demand. According to ABTA, one in three travellers now plan to include wellness activities in their holiday, whether that’s a massage, yoga session, or time away from screens.

 

Short-term rentals are perfectly positioned to tap into this trend. Guests love the flexibility and intimacy of staying in a private property – and what better way to elevate that stay than with a luxury spa experience delivered straight to their door?

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Why home spa packages work so well in STRs​

 

Home spa treatments are the ideal add-on for STRs. They’re indulgent, yet effortless for the guest. There’s no travel, no waiting room – just expert-led relaxation in the comfort of their accommodation. Whether it’s a couple’s massage, a group pamper party, or a solo facial to unwind, these experiences enhance every kind of stay – from romantic weekends and hen dos to family getaways and retreats.

 

For hosts and property managers, the benefits are clear:

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• Boost bookings by offering something guests can’t get elsewhere

• Increase revenue through upsells and commissions

• Stand out from the crowd in a saturated market

• Encourage 5-star reviews by creating moments guests remember

• Increase repeat bookings by delivering a truly memorable, wellness-focused stay
   

Why partner with Glo?

 

This is where Glo comes in. As the UK’s leading mobile spa company, Glo has been delivering in-property wellness experiences for more than 18 years. We’ve worked with some of the biggest names in the industry – Forest Holidays, Unique Homestays, Kate & Tom’s – as well as dozens of boutique and independent accommodation providers.

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We offer:

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• A nationwide network of more than 750 vetted, fully insured, professional therapists

• A wide range of treatments, including massage, facials, manicures, pedicures, yoga, meditation, tai chi, and sound baths

• Tailored experiences for couples, families, groups, and special occasions

• Seamless online booking with out-of-hours support

• Exceptional customer feedback (4.8 stars on Trustpilot from 750+ reviews)

• A partner toolkit with ready-to-use marketing content and images

• Co-branded landing pages and sales team incentives

• Plus 10% commission on every booking
   

We also offer immersive experiences like our 1-Day Wellness Retreat, which is perfect for corporate away days and wellness-focused breaks – an emerging market within STRs that’s only set to grow. Find out more about this on Host Planet’s A-Z Page of Wellness & Wellbeing.

 

What our partners say

 

One of our most valued relationships is with Forest Holidays, with whom we’ve worked for years to deliver premium in-cabin spa experiences at scale.

 

“Glo is our largest and most valued partner, delivering thousands of professional in-cabin spa experiences for our guests each year. Seamlessly coordinated by Glo’s in-house concierge team, our guests can pick and mix from an extensive range of spa treatments – including massages, facials, manicures, pedicures, and more – across all 13 Forest Holidays locations. 

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"With services fully integrated into our booking system, Glo operates as a natural extension of our business, generating significant revenue while enhancing our guests' stays with a sense of wellbeing, restfulness, and restoration. Their UK-wide network of highly skilled therapists consistently receives 5-star reviews, making Glo an indispensable part of the Forest Holidays experience.”
 

Lynsey Collier, Activities & Experience Lead at Forest Holidays

 

A simple way to add serious value

 

Glo takes care of everything – from therapist logistics to guest support – so you can offer a luxury wellness upgrade without any operational headaches. And with demand for health and relaxation experiences on the rise, it’s never been a better time to offer guests something truly memorable.

 

Ready to enhance your accommodation experience with Glo?

 

Explore our partner opportunities, view our Home Spa Packages, or get in touch to create something completely bespoke.

 

Let’s give your guests the R&R they deserve – and turn wellbeing into a revenue stream you can feel good about.

 

Contact Glo

 

Email: info@glo-pamper.co.uk

Phone: 020 7096 0385

Website: glo-pamper.co.uk